Samsung put Dua Lipa’s face on its TV boxes. Now, the electronics giant says she can’t claim trademark rights over it.

Samsung Electronics America and its South Korean parent company have asked a California federal judge to dismiss the pop star’s $15 million lawsuit over a photo that appeared on television packaging sold across the United States. In a September 10 filing, the company argues that Lipa’s eight-count complaint stretches one disputed image into copyright, trademark, false endorsement, and publicity claims that do not hold up legally.

The photo shows Lipa backstage at the 2024 Austin City Limits Festival. On Samsung’s packaging, it appeared inside a rendering of the television’s home screen as the backdrop for XITE HITS, a music-video channel offered through Samsung TV Plus.

Lipa, who owns the photograph and registered it with the U.S. Copyright Office, says Samsung never received permission to reproduce the image. Her lawsuit alleges that a “significant portion” of the company’s televisions sold in the U.S. beginning in 2025 carried her face on the box, creating the impression that she had approved or endorsed the products.

Samsung wants the court to reject that argument outright.