Dancehall superstar Vybz Kartel has taken to social media with a direct public service announcement aimed at guiding the next generation of Jamaican recording artistes.

Addressing upcoming talent, the veteran deejay highlighted the lucrative financial opportunities available within the global music industry, while issuing a stern warning about the destructive risks of street culture and "badness."

Kartel urged young musicians to stay locked in on their purpose and creative dreams, noting that certain struggles and legal troubles can be avoided with discipline and self-awareness.

"Small warnings prevent BIG mistakes," Kartel captioned the video statement, reiterating that there are "millions and millions of dollars" to be legitimately generated in music for those who make the right choices.

The intervention comes as senior figures within Jamaican music and government continue calls for youth culture to steer away from violence and towards professional industry success.