Award-winning recording artist Bad Bunny has crossed a historic milestone in the global music business, surpassing $1 billion in career ticket sales and becoming the first Latin artist and first non-English-language performer to reach the mark.

The achievement comes amid the remarkable success of his Debí Tirar Más Fotos World Tour, which has generated record-breaking revenue despite not including a single concert in the United States.According to Billboard Boxscore, the tour has earned $360 million and sold 2.4 million tickets through its first 41 reported shows. The figures make it the highest-grossing and best-selling tour in Boxscore history without a U.S. date.

The Puerto Rican superstar announced the tour with stops across Latin America, Europe, Asia and Australia, bypassing one of the world’s largest concert markets. The decision sparked industry discussion at the time. However, the results have challenged traditional assumptions about the necessity of U.S. touring for global success.