Diddy Wants To Buy His Sean John Brand Back & Get It Out Of Bankruptcy
Diddy wants his brand, Sean John, back.
In 2016, the music mogul sold a majority of it to Global Brands Group Holding Ltd. TMZ obtained legal documents, and it says Diddy and his team offered $3.3 million to purchase Sean John from Global Brands. Global Brands Group is currently filing for bankruptcy. The company is trying to sell it, and potential buyers reportedly have until December 15 to bid.
Earlier this year, Diddy filed a lawsuit against Global Brands for $25 million for illegally using his likeness, name, image, and persona for their fashion brand Missguided they created with Sean John, Hip Hop DX reports.
Diddy unveiled the clothing line in 1998 at a Las Vegas trade show. At the time, Puffy was still emerging in the music industry. Sean John clothing quickly became a staple in hip hop culture. Although it was branded as streetwear, it still gave a luxurious, high-end feel. You were lit if you had on Sean Jean. Page Six reports in 2004, Diddy won a CFDA Award for Men’s Designer of the Year for the brand.