Kanye West Raps Inside a Rapture Tornado in Dark ‘Heaven and Hell’ Video
Ye (formerly known as Kanye West) dropped the stark video for the Donda track “Heaven and Hell” on Monday night (Jan. 10), debuting the monochromatic clip during a commercial break in the College Football Playoff national championship game between the Georgia Bulldogs and Alabama Crimson Tide.
The game-break timing made sense, since the nearly three-minute visual ends with a plug for Ye’s mass market fashion line Yeezy Gap, with the $80 unisex black (or blue) hoodie he sports in the video available for purchase after the ad run. In keeping with the song’s dark, grinding vibe, the action takes place in a dystopian city peopled by figures in the black hoodies and the style of face-obscuring mask the rapper has taken to wearing over the past year.
See Full Article at Billboard