Snoop Dogg continues to prove he’s more than just a rap legend, he’s a powerhouse entrepreneur with a purpose. Over the years, he’s built a wide-reaching empire of brands that includes everything from cannabis and spirits to fashion, food, and beyond. But in a recent interview with TIME magazine, which honored him as one of the 100 most influential people of 2025, Snoop made it clear that his business moves are always tied to something deeper.

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“You can pay me, but that ain’t all we doing,” he said. “We gonna make sure you take care of this community initiative that I have. And it could be silent or it can be loud, but that’s a part of the deal as well.”

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